Founder Story
A fresh start
Have you ever felt scared of starting over? A few years ago, due to personal circumstances, I sold my business and moved to a 300 sq ft studio in New York City in pursuit of something new. I began my journey by applying to an undergraduate program at NYU, a daunting task typically reserved for people half of my age. At that time, I was unsure of what could possibly lie ahead. What came my way were surprises I never could have anticipated.
The following years serve as a testimony of healing, transformation, and self-discovery as I deeply focused on my studies, completed two internships, met the man of my dreams, and got hooked on crochet.
Upon graduating, I decided to create something inspiring that would bring joy and act as a constant reminder of life moments, beauty, and happiness. This is how BEALUSCIOUS was born.
BEALUSCIOUS is a marketplace offering a collection of my favorite treasures that I discover while traveling. These curated gems are chic and intend to make everyday life more enjoyable, beautiful, and inspiring.
I endorse products that are well-made, come from known sources, and that are created from high-quality materials and clean ingredients pleasant to the human touch and to our senses. I personally use and experiment with each product before adding to my collection.
You, too, deserve to live happily. Be selective, celebrate each day by surrounding yourself with good people and things worthy to you. Wear what makes you feel beautiful and ditch negativity and the ugly.
Here's to your amazing, luscious life!
Beatriz
Founder & CEO | BEALUSCIOUS