BEALUSCIOUS Story

Our mission is to enrich your everyday life through luxurious experiences that elevate your senses and inspire joy.

  • Our Conscious Criteria

  • At BEALUSCIOUS, our carefully curated selection adheres to our core principles of beauty, quality, uniqueness, and ethical production. Products like Cape Island fragrances exemplify this commitment, emphasizing cruelty-free, environmentally friendly practices and sustainable ingredients. Each fragrance comes in a refillable glass container, aligning with our sustainability goals.

  • Ethical

  • Fair Trade

  • Sustainable

  • Slow Made

  • Cruelty-Free

Logo Inspiration

BEALUSCIOUS is inspired by the protea flower from South Africa. This amazing plant represents our core values:

Resilience - It thrives in tough conditions, just like our high-quality products.

Diversity - Its many varieties reflect our unique collections.

Transformation - It can bloom after wildfires, showing our commitment to ethical production.

As one of the world's oldest flowering plants, the protea represents endurance and longevity. Its distinctive appearance symbolizes the unique beauty we seek in our collections.

We carefully choose luxurious items that bring joy and beauty to your life.

Just as the protea beautifies harsh landscapes, we hope these curated gems add a touch of luscious beauty to your world.

BEALUSCIOUS and Cape Island  

We discovered Cape Island's fragrances while browsing a quaint boutique in the wine country of Franschhoek (Western Cape, S.A.). Their scents instantly captivated us, becoming a personal time machine to Africa's landscapes.

BEALUSCIOUS now proudly partners with Cape Island to bring these alluring South African creations to the US. This collaboration celebrates sustainability, women's empowerment, and craftsmanship.

This project is close to our heart's, as it combines personal journey, history, conservation, and nature's wonders while connecting us through the power of scent.